According to research, 92% of marketers believe influencer marketing is an effective marketing channel. It boosts brand awareness, driving more traffic to a website. Influencers can help you reach a targeted audience and increase campaign performance, whether it’s generating leads, boosting sales, or increasing brand awareness.
If you work with the right influencers, your brand will greatly benefit from their creativity. Influencers are highly creative, and their voices can be a valuable addition to your brand. And the best part is they may help you to gain traction on platforms where you don’t have a presence. That said, influencer marketing can be difficult. Finding the right influencer to collaborate with takes time. This short guide will help you make the right decisions.
Choose the Right Type of Influencers
If done right, influencer marketing can be very effective. Most brands that use influencer marketing make more than 5 times what they spend. But it’s important to choose the right influencers for your brand and budget. Choose those who will deliver great results for your brand. Here are the different types of influencers –
- Nano Influencers: These influencers have 10,000 followers or less. They have the highest engagement rate (8.8 percent) because they personalize content for their audiences.
- Micro-Influencers: These have 10,000 to 100,000 followers. They also have a high engagement rate because they have an intimate connection with their followers.
- Macro Influencers: Macro influencers have 100,000 to 1 million followers. They may be TV personalities, celebrities, thought leaders, or athletes.
- Mega Influencers: These have at least 1 million followers. They are mostly celebrities who are highly visible on social media.
Set a Budget
Influencers with more followers expect to be paid more for their work, so it’s important to determine your budget before you engage an influencer. While free products might work with nano-influencers, mega influencers will expect a big check to market your products or services. A big influencer campaign requires a big budget.
It’s best to start small. Work with nano-influencers first, and if you make enough money to hire micro-influencers, hire them. If you’re short of money, consider getting a title loan to hire a nano influencer because your marketing campaign will pay off. You can get better loan terms with a title loan refinance and keep running your campaign.
Have a Great Marketing Strategy
As with any other marketing tactic, an influencer campaign needs careful planning and targeting. Don’t start sending free products to every influencer you like and expect instant success. Do some research, set goals, set a budget, choose the best marketing platforms, and then engage influencers on those platforms.
Also, set milestones to measure the progress and success of influencer marketing. Use analytics to track your results. You can only know if your campaign is successful by tracking results.
A few years ago, influencer marketing was only limited to celebrities. But they were expensive, and some didn’t know how to engage with audiences. Now, social media influencers have saturated the market. These influencers have tight-knit communities fostering authentic connections, which results in higher engagement. Use our strategies to partner with the right influencers and build your brand.